Diageo is to launch Roe & Co Irish Whiskey. With this new Irish blend they move (again) into the Irish whiskey segment. In 2014 Diageo switched Bushmills for 100% ownership of Dun Julio tequila.


Roe & Co is made from Irish malt and grain whiskies and aged in bourbon casks. The high proportion of first-fill casks gives notes of creamy vanilla balanced with its hints of fruit and soft spice and a remarkable depth for such an elegant and refined whiskey.

Roe & Co is named in honour of George Roe, the once world-famous whiskey maker who helped build the golden era of Irish Whiskey in the 19th century. His distillery, George Roe and Co extended over 17 acres on Thomas Street in Dublin and was once Ireland's largest distillery. As neighbours for hundreds of years George Roe and Co and Guinness were the two biggest names at the heart of Dublin’s historic brewing and distilling quarter.

Identity Card Roe & Co Irish Whiskey


  • Roe & Co Irish Whiskey

  • NAS blend

  • Non-chill filtered

  • Alcohol: 45% ABV

  • Available: 1st March 2017

  • Price: Unknown


Source: Press release Roe & Co Irish Whiskey Diageo