April 1 (Scots used to call it Huntigowk Day, now you know) is a feast to spread hoaxes and fool people with fake news. A short recap of today's jokes and pranks from the world of whisky:
Douglas Laing launches a limited edition Big Peat this time of the year. This year is a hot and spicy Big Peat infused with cinnamon.
|Big Fiery Peat. One does not simply open the bottle.|
Jameson will be launching a Barrelman perfume. Twenty people could win a bottle if they knew where Jameson whiskey is brewed (According to the Dutch ad, whiskey isn't distilled but brewed. Shame on you Jameson ! ;-) )
|Jameson Barrelman, not to be confused with a mouth spray!|
Serge Valentin of Whiskyfun wanted to make a statement by not doing an April Fool's prank. The whisky industry itself is slowly transforming into a joke itself...
|Why making an April Fools joke?|
The Whisky Exchange
Billy Abbott & co. of the Whisky Exchange discovered a report from the European Union stating that whisky producers will have to disclose the age statement in years and months and list all the ingredients of a whisky. And if we can believe a certain Herr Farbstoff (a small hint) produces will need to disclose the use of e150 colourants.
Single Malt Lodge
The Noord-Korean dictator and always smiling Kim Jong-Un visited the Mecca of whisky: Islay. Together with his Minister of Foreign Affairs he is trying to build up a whisky scene in his home country.
|"Ardbeg is mine now!"|
The Scotch Malt Whisky Society / Toms Whisky Reviews
Scotch Malt Whisky Society fan Tom Thomson discovered that the Society has a new panel member to pick single malts: the dog Saucer. His first choice is a D1.1 Barking Mad.
Toms Whisky Reviews: Worlds First Whisky Sniffer Dog Joins Tasting Panel
SMWS Blog: World's first whisky sniffer dog
Master of Malt
The Chaps at Master of Malt are launching a dating app. Tinder-wise you'll be able to swipe between people that are a possible match with your perfect gin.
|Swipe right if you love Bathtub Gin!|
The Isle of Islay will get its own whisky theme park (the island already has at least 8 visitor attractions). You'll learn to distill your own whisky, visit a smuggler's cave, learning the trade of a cooper and much much more...
|The location of the theme park|
A Tasty Dram
I couldn't resist a small prank on the blog either. Port Ellen will no longer be a single malt since all the bottle-worthy casks have been sold. It will become a small batch blend of Caol Ila and Lagavulin with a teaspoon of overaged single malt from Port Ellen.
|Hooray! Port Ellen for everybody !|
The Whisky Sponge
We end this post with a serious blog. The mysterious Whisky Sponge celebrates April Fools every single day of the year except on 1 April. A very serious article but a must read for every whisky lover !
Did you spot another April Prank that should be featured? Drop me a line in the comments section.
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