Earlier this week Ardbeg had its new Ardbeg Day label published in a well-known American registry. Those labels hardly remain a secret for a few hours and are leaked by whisky bloggers and journalists worldwide. However 'leaked'is not the correct word anymore. I truly believe Ardbeg sees it as the very first opportunity to raise awareness of the upcoming product and ignite the hype. And we gladly participate in it...
Anyway, let's have a look at the label:
Let the rumbustious revelry beginOn Islay, our passion for festivity is the lifeblood of our famous island spirit. And this year, it just so happens that Ardbeg Drum is a perfectly peaty excuse to celebrate.
In Ardbeg Drum, Ardbeg Scotch whisky from ex-bourbon cask has been rested in ex-rum casks from the Americas to produce a downright wondrous paradiddle of aromas. Fragrant pine resin, woodsmoke and seaspray dance alongside ripe banana and pineapple. Lavender, liquorice and vanilla sway into rich dark chocolate before parading into a long smoky finish.
Identity Card Ardbeg Drum
- Official bottling from Ardbeg Distillery, Islay
- NAS single malt
- Matured in ex-bourbon casks, finished in ex-rum casks
- Alcohol: 52% ABV
By now we can already have an educated guess on the theme of Ardbeg Day 2019. Go buy a few Hawaii shirts and some tiki glassware... And do practise your best pirate Yarr.
Source: Colas Public Registry
Entries from the TTB Public Registry (Alcohol and Tobacco Tax & Trade Bureau) are a fairly reliable source for upcoming new whiskies. Although not all entries make it to the market. There’s always the possibility a brand decides not to launch a whisky, even if the label has been approved. Until the distillery sends out a press release, this whisky should be considered a rumour…