Monday, 20 August 2018

Old news: Ardbeg Drum

Old news: Ardbeg Drum

Earlier this week Ardbeg had its new Ardbeg Day label published in a well-known American registry. Those labels hardly remain a secret for a few hours and are leaked by whisky bloggers and journalists world wide. However 'leaked'is not the correct word anymore. I truly believe Ardbeg sees it as the very first opportunity to raise awareness of the upcoming product and ignite the hype. And we gladly participate in it...


Anyway, let's have a look at the label:

Ardbeg Drum

Take Ardbeg Scotch whisky from ex-Bourbon casks, rest it awhile in ex-rum casks from the Americas and you have... Ardbeg Drum. A flamboyant jamboree of flavours with fragrant pine resin, woodsmoke and seaspray dancing alongside ripe banana and pineapple. Lavender, liquorice and vanilla sway into rich dark chocolate before parading into a long smoky finish.

rdbeg Drum

Let the rumbustious revelry begin

On Islay, our passion for festivity is the lifeblood of our famous island spirit. And this year, it just so happens that Ardbeg Drum is a perfectly peaty excuse to celebrate.

In Ardbeg Drum, Ardbeg Scotch whisky from ex-bourbon cask has been rested in ex-rum casks from the Americas to produce a downright wondrous paradiddle of aromas. Fragrant pine resin, woodsmoke and seaspray dance alongside ripe banana and pineapple. Lavender, liquorice and vanilla sway into rich dark chocolate before parading into a long smoky finish.

Identity Card Ardbeg Drum

  • Official bottling from Ardbeg Distillery, Islay
  • NAS single malt
  • Matured in ex-bourbon casks, finished in ex-rum casks
  • Alcohol: 52% ABV
By now we can already have an educated guess on the theme of Ardbeg Day 2019. Go buy a few Hawaii shirts and some tiki glassware... And do practise your best pirate Yarr

Source: Colas Public Registry

Entries from the TTB Public Registry (Alcohol and Tobacco Tax & Trade Bureau) are a fairly reliable source for upcoming new whiskies. Although not all entries make it to the market. There’s always the possibility a brand decides not to launch a whisky, even if the label has been approved. Until the distillery sends out a press release, this whisky should be considered a rumour…

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